Rossa Pizzeria & Bar was born from a simple vision: to bring authentic Italian pizza to the Gold Coast. From the very beginning, the team wanted to create a dining experience that felt true to Italian traditions while offering a vibrant, modern space for the local community to gather. We partnered with them to manage the full launch and bring that vision to life.

Our Role

We shaped every stage of the launch, starting with a bold brand identity that captured the authenticity and warmth at the heart of Rossa. We built a website that showcased the menu and made bookings effortless, while directing creative assets to ensure the brand looked and felt consistent across every touchpoint.

To build anticipation, we led influencer marketing campaigns that created buzz before opening day. We managed the restaurant’s social media presence, weaving storytelling into every post to highlight the craft behind the food. Alongside this, targeted Meta campaigns reached local audiences and drove a steady flow of new customers from day one.

The Results

The launch exceeded expectations. Rossa Pizzeria & Bar quickly became loved among locals, establishing itself as a go-to spot for authentic Italian pizza on the Gold Coast. With a strong brand identity, engaged online presence, and loyal customer base, Rossa continues to thrive as both a restaurant and a community favourite.

rossapizzeriabar.com.au

IG: rossapizzeriabar